Pinterest SEO: How You Can Use It To Drive Traffic To Your Blog

by | Apr 9, 2020 | Content Tips | 0 comments

 

Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it’s actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I’ll show you how you can use SEO to your advantage in order to grow on Pinterest.

RELATED: HOW TO USE PINTEREST TO DRIVE TRAFFIC TO YOUR BLOG 

WHAT IS PINTEREST SEO? 

SEO stands for Search Engine Optimization. Now, you might be thinking “What does SEO have to do with Pinterest since it’s all about search engines?” Well, think about it: when you want to search for, let’s say, interior decor ideas, where do you go?
That’s right, Pinterest. And what does that mean?
It means that Pinterest is a search engine.
Pinterest is a very different search engine from Google, though. Pinterest is a visual search engine while Google is more of an article-based search engine.
With SEO your goal is to make the search engine happy. And how do you make your search engine happy? By following its guidelines.
When you start implementing SEO on your pins and overall Pinterest account, the chances of you getting more visibility increase. And with more visibility comes more followers, more traffic and more clicks to your blog.

HOW CAN I USE PINTEREST SEO TO MY ADVANTAGE?

Pin frequently

The best way to get your pins and your profile to get noticed by Pinterest it to be an active user. If Pinterest sees that you pin a lot (especially your own pins), it will see you like someone it can ‘trust’ so your pins will appear higher in search. Now, this doesn’t mean anything if you don’t pin high-quality pins, so beware of that.
These are the things you should be careful of when you’re pinning:

  1.  Pin everyday
  2. Pin more of your content that other people’s
  3. Make sure your pins have the right dimensions (2:3 ratio)
  4. If there’s any text on your pins, make sure it’s easy to read

RELATED: HOW TO USE PINTEREST TO GROW YOUR BLOG 

 
Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it's actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I'll show you how you can use SEO to your advantage in order to grow on Pinterest.

Set up rich pins

If you’re a blogger and you haven’t set up rich pins yet, you need to do it ASAP! Here’s how you can do it. Rich pins basically pull a ton of information from your blog helping you to create high-quality pins that will improve your chances of ranking higher on searches and to appear on more people’s smart feeds.

RELATED: PINTEREST KEYWORD RESEARCH MADE EASY  

 

Make sure your profile is all set up

Now let’s take a look at your profile. First off, set up your profile as a business account. It takes only a few minutes and once you’re done you’ll get access to your pin analytics, which is extremely helpful.
Next up set up make sure you verify your domain on your profile. Here’s how you can do it. This will automatically associate any pins coming from that domain to your Pinterest profile. 
The next step is to add keywords everywhere on your profile. Choose two or three keyowrds relevant to your content and place them (in a natural way, of course) on your bio, profile name, board names, and board descriptions.
Finally, make sure your blog’s board is the first one on your profile. This has nothing to do with SEO but it’s a great way for people to take a look at your pins when they first come in contact with your profile.
 
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PINTEREST | BLOGLOVIN | FACEBOOK 
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Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it's actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I'll show you how you can use SEO to your advantage in order to grow on Pinterest.
Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it's actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I'll show you how you can use SEO to your advantage in order to grow on Pinterest.
Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it's actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I'll show you how you can use SEO to your advantage in order to grow on Pinterest.

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I'm a 27-year-old Portuguese girly with a passion for fashion, lifestyle, and content creation. The European Closet is your guide to being your best self, one outfit at a time.

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