Pinterest SEO sounds like a crazy complicated process, right? Well, what if I told you it’s actually very easy? SEO is the base for improving your visibility on Pinterest. Without it, the chances of you growing within the platform are reduced significantly. Today I’ll show you how you can use SEO to your advantage in order to grow on Pinterest.
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WHAT IS PINTEREST SEO?
SEO stands for Search Engine Optimization. Now, you might be thinking “What does SEO have to do with Pinterest since it’s all about search engines?” Well, think about it: when you want to search for, let’s say, interior decor ideas, where do you go?
That’s right, Pinterest. And what does that mean?
It means that Pinterest is a search engine.
Pinterest is a very different search engine from Google, though. Pinterest is a visual search engine while Google is more of an article-based search engine.
With SEO your goal is to make the search engine happy. And how do you make your search engine happy? By following its guidelines.
When you start implementing SEO on your pins and overall Pinterest account, the chances of you getting more visibility increase. And with more visibility comes more followers, more traffic and more clicks to your blog.
HOW CAN I USE PINTEREST SEO TO MY ADVANTAGE?
The best way to get your pins and your profile to get noticed by Pinterest it to be an active user. If Pinterest sees that you pin a lot (especially your own pins), it will see you like someone it can ‘trust’ so your pins will appear higher in search. Now, this doesn’t mean anything if you don’t pin high-quality pins, so beware of that.
These are the things you should be careful of when you’re pinning:
- Pin everyday
- Pin more of your content that other people’s
- Make sure your pins have the right dimensions (2:3 ratio)
- If there’s any text on your pins, make sure it’s easy to read