Being a new blogger probably means you don’t know how to do keyword research for your blog correctly. Or maybe you do but you’re looking for more tips. This post is for you as I’m sharing with your how to perform keyword research for bloggers.
Ever since I started implementing these tips, my blog’s DA went from 8 to 14 in just 4 months. If you know DA you know that’s a huge increase. I’m still not even near where I want to be but if I keep doing things as I’ve been doing, I’ll be there in no time.
Performing keyword research for bloggers can seem daunting but it’s actually a lot easier than it appears.
If you want to increase your blog’s traffic and your DA, keep reading this blog post to find out how to do keyword research for bloggers.
According to conductor.com, “Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).”
By adding certain keywords to your posts, they will be categorized by Google (and other search engines)and rank for those terms.
Being bloggers, we can make use of these rankings to drive a ton (and I mean a ton) of traffic to our websites just by using simple keyword strategies.
The importance of the perfect keyword
Having the perfect keyword for a blog post is the difference between having it rank number 1 on search, driving you a ton of traffic and (hopefully) money, and having it on the very last pages of Google where no one ever goes to, so they won’t read your post.
How to find the perfect keyword
The key to the perfect keyword is good search volume plus a low competition.
You want to find a keyword that people look for so you can get some of them on your blog.
Then there’s the competition: the first 10 results are your competition. Ranking on the first page for a keyword with a lower search volume is much better than ranking on the fourth page of Google for a super searched keyword. 75% of people never scroll past the first page of Google results so what’s the point of ranking somewhere other than the first page?
Let’s suppose you want to write a blog post about the “best Korean skincare for oily skin”, but it turns out “best Korean serum for oily skin” is a much easier keyword to rank for. The content will still be about Korean skincare for oily skin, but it’s just a slightly different format that will bring you more traffic.
Keyword research tools
There are a ton of places you can perform your research, some paid and some free.
Ubbersuggest (if you want more than 3 daily searches)
How to perform keyword research for bloggers: step-by-step
Brainstorm
To start your keyword research for bloggers, grab yourself a pen and paper and write down as many keyword variations related to the topic you want to write about as you can.
Find your monthly search volume
Take your keyword research tool of choice and type in each keyword you came up with. Next to them, jot down the monthly search volume of each one.
I personally like to target keywords with a monthly volume between 200 and 1500 because they have a good search volume and usually low competition. As you grow your blog, you can aim for keywords with a higher search volume, but if you’re just starting out, I recommend these numbers as a base.
Check out the competition
Go incognito on Google Chrome and type in your keyword: the first 10 results are your competition as I mentioned before.
If you choose to use Keysearch, you can do all of these steps directly on their website.
Go through each one of them and ask yourself:
Are there any blogs on the first 10 results?
If the answer is no, scratch that keyword and move on. If yes, that one is still a good candidate.
Is there at least 1 blog with a lower DA than mine?
You need to have at least 1 blog with a lower DA than yours ranking on the first page to ensure you have a chance at, at the minimum, beating that article and replacing it on Google.
I’m gonna be honest and tell you I don’t always follow this rule. Not because it’s not helpful, but because I’ve found that, in my case, aiming for keywords where all blogs have a higher DA than mine has worked for me and I still managed to get into the first page of Google.
How good is the content ranking on the first page?
Can you write a better and longer post, with more information that lines up exactly with what the reader is searching for? If the answer is yes, congratulations: you’ve got your keyword.
“Wait, but what if I have more than 1 keyword that fits all the criteria?”
Well, you just need to choose the one that most benefits you. If they all do, write different articles for each one!
Where to place the keyword
Now that you’ve got your perfect keyword, it’s time to start writing. In order to rank for the keyword, it needs to be present in your article. What I found works best is to place the keywords on:
Title
URL
ALT Text
Headings (I usually go for heading 2)
Scattered (in a natural way) through the text. The amount depends on how big the article is.
What comes next?
After you hit publish your blog post, it takes a while for Google to pick it up and rank it. What I recommend you to do is wait about 6 months and re-evaluate then (but keep promoting the blog post on Pinterest, Facebook, Twitter, Instagram, etc)
After six months, check your ranking on that post. If you’re still not on the first page, see what changes you can make to the post for that to happen: add more information, add more links, take out unnecessary things, etc.
So that’s how to perform keyword research for bloggers. Let me know how you usually do your keyword research in the comments!
If you are a beginner lifestyle blogger (or even a seasoned one who’s run out of ideas) these blog post ideas are a great resource to have in hand when creating your content calendar.
Lifestyle Blog Post Ideas
Food + Health Blog Post Ideas
10 quick dinner recipes to make tonight
Favorite recipes for when you have no time to cook
If you liked these lifestyle blog post ideas and you’d like to have access to even more blog post ideas in other topics like fashion, blogging and productivity, make sure to download my “100 Blog Post Ideas” ebook below!
If you are a beginner beauty blogger (or even a seasoned one who’s run out of ideas) these blog post ideas are a great resource to have in hand when creating your content calendar.
Beauty Blog Post Ideas
The best amazon beauty products
What’s on your makeup bag
5 lipsticks perfect for every day wear
Best foundations for [insert skin type]
How to do a simple makeup look using only 5 products
If you’re a fashion blogger looking for fashion blog post ideas, this post is perfect for you. It’s just the thing you’re looking for.
Welcome to the second installment of my new blog post series called “Blog Post Ideas”.
If you haven’t read the first blog post on this series called “Book blog post ideas” make sure to do so after you read this one! I’m sure you’ll find great topics to blog about.
To start things off, I’m sharing with you more than 28 fashion blog post ideas your readers will absolutely love reading and you will love writing.
If you are a beginner fashion blogger (or even a seasoned one who’s run out of ideas) these fashion blog post ideas are a great resource to have in hand when creating your content calendar.
If you want even more blog post ideas, I’ve got the freebie for you! Sign up below to get access to my 100 blog post ideas ebook where you will find even more fashion blog post ideas as well as ideas on other topics like productivity, blogging and lifestyle.
If you’re a book blogger looking for book blog post ideas, this post is just the thing you’re looking for.
Welcome to the first installment of my new blog post series called “Blog Post Ideas”. Creative I know….
To start things off, I’m sharing with you more than 30 book blog post ideas your readers will absolutely love reading.
I am a book lover myself so I’m always on the hunt for my next read. I love reading book blogs because they always have the latest and best book recommendations around.
If you are a beginner book blogger (or even a seasoned one who’s run out of ideas) these book blog post ideas are a great resource to have in hand when creating your content calendar.
Book Blog Post Ideas
Best books for people who don’t like to read
Best productivity books
Kindle Vs Kobo
Physical books vs digital books
Best chicklit books
best self-developement books
5 productivity books that will change the way you work
Best health books for people who want to loose weight
Best thriller books of [insert year]
Best romance books for beginners
How to use good reads to find amazing books
Best books to read on the beach
10 books to read on commute to work
Your all time favorite books
20 Books that are better than the movies
Books to read in your 20’s
Best books for 1st time moms
Best books for teenagers to read
5 holiday books to read this Christmas
Best places to buy 2nd hand books
How to organize your bookshelves
Your favorite beach reads
Autumn- inspired books
Winter-inspired books
7 fiction books that aren’t about romance
10 amazing fantasy books
Best trilogies out there
Unpopular opinions about successful books
How to keep track of all the books you reasd
Spring-inspired books
Summer-inspired books
Best books about relationships
Best books about studying
Best books about habits and routines
Best books about note-taking
10 funny and light-hearted books you’ll love
Amazing books about goal setting
5 books that will make you cry
Review the latest book you’ve read
How to read more
How to get out of a reading slump
Books [famous person] recommends
How to use Audible
How to use Libby
5 Books like [insert book everyone is talking about at that moment]
Best book quotes of [insert year]
Monthly TBR
How to use/create a book journal
Best Bookstagrams
Best Booktubers
Book haul
Books you didn0t finish & why
If you want even more blog post ideas, make sure to download my FREE “Blog post Ideas” Ebook. Just sign up below and you’ll receive it in your inbox in no time!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.