My name is Rita Valente, a 27-year-old Portuguese woman with an unshakable passion for fashion, lifestyle, and content creation. I’ve always been captivated by the transformative power of style—not just as a way to express oneself but as a way to feel more confident, inspired, and connected to the world around us. From a young age, I’ve loved exploring how fashion and intentional living intersect, and I’ve turned that love into my life’s work.

That’s why I created The European Closet back in 2014, a platform dedicated to empowering women who share a passion for trendy yet comfortable fashion, self-development, and productivity. More than just a website, The European Closet is a space where modern women can find inspiration to elevate their everyday lives, whether it’s through curated outfit ideas, tips for building an online community, or strategies for living  a healthier and happier life.

The mission of The European Closet is simple yet impactful: to help as many women as possible live their best lives while staying mindful, chic, and on-trend. Whether you’re looking for advice on creating a balanced, fulfilling lifestyle or need help upgrading your wardrobe, my goal is to offer content that resonates with you and supports your journey toward becoming the best version of yourself.