If you’ve been in the blogging/ content creation realm for more than 2 minutes, you probably know what a content calendar is. If you don’t, I’ll tell you all about them right now.
A content calendar is literally just that: a calendar where you schedule your content for the month. That content can be anything from blog posts, Instagram posts, newsletters, and any other content you might create.
Related: How To Create A Content Calendar
If you haven’t set up a content calendar already, here are five reasons why you should do it.
Why should I have a content calendar?
Reason #1 – Having a content calendar makes your life easier
You should have an content calendar because having one will make your life easier and you’ll become more consistent with your posting. It will help you accomplish your goals.
When you have a content calendar, you can visualise your month and see when each blogpost needs to be done and you will be able to batch write, photograph and edit. Also, having a set date for a certain blogpost will push you harder to have it ready in time. Think about it as a school assignment.
Reason #2 – It Diversifies formats
As I mentioned before, a content calendar can and should be used for all types of content you produce on a monthly basis. Having a place where you can see all the types of content you have to create can help you diversify those content formats.
Let’s say you have a blog, a newsletter, an Instagram account and a Tiktok account. With you content calendar you can distribute contents throughout your month without having to worry you’re giving more attention to one platform and neglecting others. It’s also a great way for you to get a grasp on how much content you can put out during a month. Most of the time, you’ll see that you can actually produce more just by having it all organized.
Reason #3 – It’s the base for good planning
We’ve all heard that saying that goes “A dream without a plan is just a wish”, right? We can think “Oh I want to create 10 blogposts, 20 Instagram posts and send out 5 newsletter emails” all we want but if we don’t have a plan, truth is that isn’t going to happen.
With a content calendar, you’ll know exactly when each piece of content needs to be ready by
Reason #4 – It keeps you consistent
I think I not only speak for myself when I say that having a content calendar does wonders for my consistency and productivity. Knowing when things need to be done give me that boost of energy I very often need.
Besides that, having a schedule for your content makes you feel a lot more committed and, therefore, more likely to actually post.
Reason #5 – It organizes themes to approach
On my blog, I post a variety of content raging from blogging tips (like this post), fashion, lifestyle and productivity. If you’re an avid reader of The European Closet, you’ve probably noticed I don’t publish blogposts at the random. I always post lifestyle content on Tuesdays, fashion content on Thursdays and blogging/productivity posts on Saturdays. I do that for two reasons:
1- It lets my readers know what they can expect each time I post
2- It prevents me from sharing the same type of content several times in a row.
A few months ago, I noticed I was posting a ton of fashion content consecutively but I thought I wasn’t doing that. You know why? Because I wasn’t using my editorial calendar. Besides writing whenever I felt like it (which lead to massive inconsistency aka posting 4 times in a week and not posting anything the next) it drove readers away. Not everyone comes to my website to read about fashion, so when they saw me posting fashion post after fashion post, they just didn’t click on them anymore. Then I got back to my schedule and those readers came back.
So the moral of the story is: having a calendar gives you an overview of all your themes and helps you not to overwork one theme and neglect the others.