Pinterest is an ever-changing platform. What worked a few years ago to drive traffic to your blog might not work today. Just as an example: a few years (heck even a few months) ago we were told that making our pins as long as possible would increase the chances of it coming on top of the searches. Well, not anymore. Pinterest now recommends a 2:3 ratio on your pins where the maximum length is 1500 pixels. It’s still pretty long in my opinion, but it’s not as long as I once saw pins being made.
With all that being said, we need to adapt along with Pinterest’s changes in order to continue (or increase) the traffic the platform brings to our blogs, so today I thought I’d share with you guys a few ways you can use Pinterest to drive traffic to your blog, following their best practices.
Use a Business Account
Pinterest favors business accounts over personal accounts. Why? Because it sees business accounts as pin creators and not as re-pinners. Having a business account is just a small way to increase your chances of ranking higher in search and, therefore, driving more traffic to your blog.
If you aren’t sure of how to set up a business account, click here.
After you’ve created a business account, you need to enable rich pins. Rich pins are pins with a title and description. This is crucial to widening your chances of getting clicks. The title and description of a pin is a great place to add keywords people are researching.
Invest More Time In Your Own Boards Rather Than Group Boards
Pinterest takes much more into account how much you share your pins to your own boards than how many group boards you share the pins to. With this, I’m not saying you should leave all the group boards you’re in. Group boards are still a great way to share your blogposts with other bloggers and reach more people. But keep in mind this.
When pinning a post for the first time, make sure you pin it to your most relevant board, not a group board. If you only have a board where you share your posts, create more. I did this recently: I have a ‘best of’ the blog board, a ‘lifestyle posts’ one, a ‘beauty posts’ one, a ‘fashion posts’ one and a ‘blogger help posts’ one where I only share pins coming from my blog. I also created boards related to topics I cover here where I pin my posts along with other people’s so that I can have a variety of my own boards to pin my posts to.
Create Multiple Images For Your Content
We were all used to create one, maybe two Pinterest graphics for each of our blogposts and we would re-pin it to all group boards and our own boards throughout time, right? Well, guess what? That doesn’t work anymore. Let me explain it to you how it works now.
Pinterest rewards accounts that are able to produce fresh pins. But what exactly are fresh pins? Well, according to Tailwind, fresh pins are “defined by Pinterest as images or videos that they haven’t seen before. You can create several images that link to the same blog post, page, or product listing, and each of those would be fresh when saved to Pinterest for the first time. For example, Fresh Pins can come from creating new images for links you’ve previously shared to Pinterest.” If you want to read more about this, click here.
Basically, you should create, Id’ say at least 4 or 5 graphics for each of your posts. Now, this does not mean you should pin each image only once and be constantly creating new images. You can still repin the same image several times, but make sure you do it with an interval of at least 2 days or Pinterest might flag you as spam. This happened to me last week so I know it happens.
Pinterest likes frequent pinners. If you go on Pinterest once a month and pin 100 things at once, Pinterest won’t favor you. Instead, try to pin as frequently as possible. If not every day at least once every 3 days. But don’t go crazy on the pinning. The recommended pin amount per day is between 15 and 25 of your own pins, so be careful with that.
Did you see a decrease in the traffic coming from Pinterest on your blog? What did you do to get it back up?